Sketch to model in 1 day.

Production prototype in 4 months.

On amazon.com in 12 months.

I arrived at Gween Toys (Rezonant Design) in Bangalore with the challenge to design the launch toys for this fresh startup. After familiarising myself with the manufacturing method and its limitations, the materials and colour palette, I sketched up a few ideas in the first week.

The team liked the idea of the giraffe so we modelled it in one of the available materials; clay. We then travelled to the manufacturer and had pre-production prototypes made within a week or two. In the meantime I came up with two more toys.

We received the giraffe and sent the others away for prototyping. The naming and packaging processes began and we soon had a full range of toys. From sketch to prototype in one day & pre-production prototype in six months, and being sold on amazon.com in twelve.

toy concept sketch
clay model of giraffe toy
wooden giraffe stacking toy prototype
wooden giraffe stacking toy pre-production prototype

The Process

Lathed Sandalwood + Natural Lac Colours

Channapatna is famous for its wooden toys. We worked with the artisans at Maya Organic (Fairkraft Creations) throughout the process, using only organic materials…

artisan making childrens toys on lathe
wooden toy parts in workshop
artisans in channapatna making wooden toys
artisan painting toys in channapatna

What people said…

“My 22 month old can’t get enough of this toy… amazingly, she even counted to 10 yesterday for the first time! This is a really special toy. Beautifully made, educational and genuinely fun.”

— Amazon Review

“’Exquisite’ is how I would describe them…Yet they are also completely down-to-earth and totally touchable…eye-candy that could easily double as charming decor…Gween Toys are downright genius.”

Petite Planet

“For a wonderful set of toys that are both educational and fun, check out Gween Toys!”

— Growingyourbaby.com

Video review from Toy Tasting.

girl playing with stacking toy
windmill and green cartoon bird
girl playing with wooden zarafu gween toy
desk of a designer!

One of the most gratifying and enlightening experiences I’ve had…


My work at Gween Toys was my first ‘full time’ employment. As one of two designers within the Gween Toys ‘startup’ at Rezonant Design, we were tasked with creating a sustainable, educational range of toys.

I lead prototyping and packaging design, supported by a larger team of incredible creatives, from animators and model makers to copywriters.

Industrial Designer

2009, Rezonant Design