A Team and Creative Strategy to serve 6+ million customers across 50+ countries.
I was hired by the CMO to build a team and propose a creative strategy for one of the biggest solar customer bases on the planet: Greenlight Planet.
This included creative direction and campaigns, customer and investor presentation decks, improved shopping experiences for customers, office & shop design, fresh packaging and a revised brand identity.
Iconic Sun King
Loved by customers and sellers alike for their design and durability, Sun King lamps are visible in villages across Kenya, India and Guatemala. To imbue this across the range of products, I designed an unforgettable icon set for sales collateral, packaging and instructions, and digital platforms .
It is still used to this day.
Communicate Globally & Locally.
UNIFIED & UNIVERSAL
- Focus a decentralised brand identity scattered between 5 continents.
- Brief independent creatives across multiple continents for consistent results.
- Define solar for a generation of users.
TURN DATA INTO INFORMATION
- Turn 100 pages of writing and statistics into an engaging, crisp deck for investors.
- Create instruction manuals that communicate vital information to an entire subcontinent.